Why Amazon listings get flagged
Amazon does not decide whether you infringe. A brand owner reports your ASIN through Brand Registry, and Amazon removes it first and asks questions later. The report usually names a phrase: a comparison (“like Stanley”), a style reference (“Yeti-style”), a keyword you thought was generic (“Crocs” for foam clogs), or a product name that collides with a mark in the same class.
That is why a logo check is not enough. You need every phrase in the listing checked.
What TM Atlas checks in an Amazon listing
| Field | What we look for |
|---|---|
| Brand | The whole brand, exact and similar, with maximum weight |
| Title | Capitalised names, coined words, two- and three-word product names |
| Bullets | Brand references hidden in sentences (“compatible with X”, “X-style”) |
| Description | Same as bullets, lower weight |
| Search terms | Each keyword separately — the most common cause of misuse reports |
Every phrase is compared six ways — exact, prefix, word-contains, look-alike, sound-alike and transliterated — against 54,2 million marks in 85 registers, then scored for the Nice classes your product sits in and the territories you sell in.
How to read the result
The verdict comes first: HIGH REVIEW, REVIEW or LOW, with a score from 0 to 100. Under it, every phrase we checked, highest risk first, with the closest marks: owner, register, status, filing date, classes. Each score carries its reasons — “identical to a live mark in class 25”, “sounds like a registered mark”, “mark is dead, weight reduced” — so you know what to fix.
A LOW result is not a legal opinion. It means we found nothing close in the data we hold, and the panel under the verdict shows exactly which registers that data came from.
What to do with a HIGH REVIEW
- Read the closest mark. If it is live, in your class and in your territory, change the phrase. Rewording costs minutes; a takedown costs weeks.
- If the phrase is your own brand, check whether the conflicting mark is dead or in unrelated goods — the reasons list tells you.
- If you cannot tell, take the listed marks to a trademark attorney. You will arrive with the exact registrations, not a vague worry.
Check the whole catalog by CSV in the app · Etsy check · KDP check