The Etsy problem is tags
Etsy gives you a title, 13 tags and a description. Shoppers search by the names they know, so sellers put those names in tags: the team, the show, the character, the fashion house whose look they are “inspired by”. Every one of those is a registered trademark, and every one is a strike waiting to happen. Three strikes and the shop is gone.
TM Atlas treats each tag as a separate phrase, checks it against 54.2 million marks in 85 registers and scores it for the goods you sell — jewelry, apparel, prints, home decor.
What the scan does with an Etsy listing
- Tags — each one checked alone, exact, look-alike and sound-alike. “Disny” finds DISNEY.
- Title — capitalised names and coined words; “Swiftie Era Bracelet” gets the fan-name checked.
- Description — brand references in sentences, weighted lower.
- Shop name — put it in the brand field; it is scanned with maximum weight.
Default Nice classes for Etsy are set to the categories sellers use most (25 apparel, 14 jewelry, 20 furniture, 21 housewares, 16 paper goods). Change them in one click if you sell something else.
Reading the verdict
HIGH REVIEW — a live mark, identical or near-identical, in your goods. Remove the word from the tag and the title; a synonym costs nothing. REVIEW — similar text or sound. Look at the owner and the classes shown; decide in ten minutes. LOW — nothing close in the registers we hold. The coverage panel shows which registers those are.
Why this beats searching TESS or TMview
A manual search checks one word in one office. An Etsy listing has 13 tags, a title and a description, sold to buyers in the US, the UK, the EU and Australia at the same time. TM Atlas checks all of it, in every register, once — and tells you which phrase, in which field, is the one to change.
Check your whole shop by CSV · Amazon listing check · Is my brand name taken?